Retail Management Exam Notes

World of Retailing Retailing: the set of business activities that adds value to the products and services sold to consumers for their personal use or family use * Retailer: a business that sells products and/or services to consumers for their personal or family use * Supply Chain: set of firms that make and deliver goods and services to consumers * Wholesalers: engage in buying, taking title to, often storing, and physically handling goods in large quantities and then reselling the goods to retailers and other businesses * Vertical Integration: that a form performs more than one set of activities in the channel, as occurs when a retailer engages in wholesaling activities by operating its own distribution centers to supply its stores *Backward Integration: when a retailer performs some wholesaling and manufacturing activities, such as operating warehouses or designing private-label merchandise Why are retailers needed? 1. Provide an assortment of products and services 2. Breaking bulk 3. Holding inventory 4. Providing services Corporate Social Responsibility (CSR): an organization voluntarily taking responsibility for the impact of its activities on its employees, customers, community and the environment * Intratype Competition: competition between same type of retailers * Intertype Competition: competition between retailers that sell similar merchandise using different types of stores, such as discount and department stores *Scrambled Merchandising: When retailers offer merchandise not typically associated with their type of store * Retail Strategy: how the retailer plans to focus its resources to accomplish its objectives 1. Target market, or markets, toward which the retailer will direct its efforts 2. The nature of the merchandise and services the retailer will offer to satisfy the needs of the target market 3. How will the retailer will build a long-term advantage over its competitors * Ethics: principles governing individuals and companies that establish a ppropriate behavior and indicate what is right or wrong Ch. 2 Types of Retailers Variety: number of merchandise bur differ in the variety and assortment of merchandised offered- Breadth of Merchandise * Assortment: number of different items offered in a merchandise category- Depth of Merchandise* Stock-Keeping Unit(SKU): each different item of merchandise * Conventional Supermarket: large self-service retail food store offering groceries, meat, and produce, as wells as nonfood items, such as health and beauty aids and general merchandise- stock about 30000 SKU’s * Limited Assortment Supermarkets or Extreme-Value Food Retailers: stock about 200 SKU’s * Power Perimeter: fresh-merchandise along the outer walls of a supermarket, that include dairy, meat, floral, produce, deli and coffee bar * Fresh Supermarkets: smaller and more convenient than a traditional supermarket and have less space devoted to packaged goods * Fair Trade: practice of purchasing from factories that p ay workers a living wage, and offer other benefits like onsite medical treatment * Locavore Movement: focuses on reducing carbon footprint caused by transportation of food throughout the world * Supercenters: large 185000 sq ft that combine a supermarket with a full-line discount store Ex.Wal-Mart * Hypermarkets: 100000 to 300000 sq ft combine food (60 to 70%) and general merchandise (30 to 40%) * Warehouse Clubs: retailers that offer limited and irregular assortment of food and general merchandise with little service at low prices for ultimate consumers and small businesses * Convenience Stores: provide a limited variety and assortment of merchandise at a convenient location in 3000 to 5000 sq ft stores with speedy checkout * Department Stores: retailers that carry a broad variety and deep assortment, offer customer services, and organize their stores into distinct departments for displaying merchandise * Full-Line Discount Stores: retailers that offer a broad variety of merchandis e, limited service and low prices Ex.Wal-Mart, Target, Kmart * Specialty Stores: concentrate on a limited number of complimentary merchandise categories and provide a high level of service Ex. Victoria Secret * Drugstores: concentrate on health and personal grooming merchandise * Category Specialists: big-box stores that offer a barrow but deep assortment of merchandise Ex. Bass Pro Shops * Category Killers: offering complete assortment, using their category dominance and buying power * Extreme- Value Retailers: small discount stores that offer a limited merchandise assortment at low prices Ex. Dollar Tree * Off-Price Retailers or Closeout Retailers: offer an inconsistent assortment of brand name merchandise at a significant discount off the manufacturers’ suggested retail price(MSRP) Ex. T. J.Maxx * Closeouts: end-of-season merchandise that will not come back the following season * Irregulars: merchandise that has minor mistakes in construction * Outlet Stores: off-price ret ailers owned by manufacturers or retailers * Factory Outlets: own by manufacturers Ex. Coach * Retail Chain: company that operates multiple retail units under common ownership and usually has centralized decision making for defining and implementing its strategy * Franchising: contractual agreement between a franchisor and a franchisee that allow the franchisee to operate a retail outlet using a name and format developed and supported by the franchisor Ch. 3 Multichannel Retailing Multichannel Retailers: retailers that sell merchandise or services through more than one channel * Retail Channel: the way a retailer sells and delivers merchandise and services to its customers* Internet Retailing, Online Retailing, Electronic Retailing or E-Tailing: a retail channel in which the offering of products and services for sale is communicated to customers over the internet * Catalog Channel: a nonstore retail channel in which the retail offering is communicated to customers through a catalog mailed to customers * Direct Selling: a retail channel in which salespeople interact with customers face-to-face in a convenient location, either at the customer’s home or at work * Multilevel System: independent businesspeople serve as master distributors, recruiting other people to become distributors in their network * Pyramid Scheme: develops when the firm and its program are designed to sell merchandise and services to other distributors rather than to end users * Television Home Shopping: a retail channel in which customers watch a television program demonstrates merchandise and then place orders for that merchandise, usually by telephone, via the internet, or via the TV remote* Infomercials: 30 to 60 minutes that mix entertainment with product demonstrations and then solicits orders placed by telephone * Direct-Response Advertising: 1 to 2 minute advertisements on TV and radio that describe products and provide an opportunity for consumers to order them * Automated Ret ailing: a retail channel in which merchandise or services are stores in a machine and dispensed to customers when they deposit cash or use a credit card * Vending Machines: automated retailing machines, placed at convenient, high-traffic locations * Benefits of Store Channel: 1. Touching and Feeling Products 2. Personal Service 3. Risk reduction 4. Immediate Gratification 5. Entertainment and social interaction 6. Browsing 7. Cash Payment * Benefits of Cataloging: 1. Safety 2. Convenience 3.Ease of use * Benefits of Internet Shopping: 1. Safety 2. Convenience 3. Broad and deep assortments 4. Extensive and timely information 5. Personalization * Risks in Electronic Shopping: 1. Security of credit card transactions on the internet 2. Privacy violations * Disintermediation: when a manufacturer sells directly to consumers and bypassing retailers * Channel Migration: consumers collecting information about products on their channel and then buying the product from a competitor Ch. 4 Custo mer Buying Behavior * Buying Process: steps consumers go through when buying a product or services, begins when customers recognize an unsatisfied need *Utilitarian Needs: shopping to accomplish a specific task * Hedonic Needs: shopping for pleasure; entertainment, emotional and recreational experiences * Cross-Shopping: buying both premium and low-priced merchandise or patronizing both expensive, status-oriented retailers and price-oriented retailers * Internal Sources: information in customer’s memory; names, images, past experiences * External Sources: info provided by ads and other people * Every day-low-pricing policy: assure customers that that won’t find an item at a lower price at a different store the next time they shop for it * Multiattribute Attitude Model: based on the notion that customers see a retailer, a product, or a channel as a collection of attributes or characteristics

Сhapter of autobiography

Now we have reached October 2004. From this date to the present, I am still greatly affected about what has happened to my family and I. Although October was the month in which my pain and heartache started, two years later on Saturday 24th June 2006 was the day that many things ended. Equally, it was the day that many other things and experiences begun. Monday 11th October 2004 â€Å"Come on Bex, up you get.† â€Å"Yeah, ok mum, just five more minutes. Please?† â€Å"No. Now!† With that, I peeled off my covers and rolled out of my bed. I stood up and pulled back my curtains. The sun was glistening and the leaves on the trees were swaying in the morning breeze. â€Å"Bye, I'll see you after school. Love you† â€Å"Bye mum. Love you too.† So, there I was strolling off towards school for yet another long day. â€Å"BRRRRRING!† At long last, the end of another exhausting and dragging Monday at school. Lumbered with bags and files, I started my journey towards home. When I, eventually reached my house, I recognised Siobhan and Ruth were running about frantically. I asked what their problem was; they replied with the words, â€Å"Mum's gone.† I was so confused; I had no idea what they were doing or what they were talking about. Suddenly, it clicked. Mum had been ill for quite a while now, which had been extremely odd, as mum hardly ever got ill. If she ever had the flu she would still be up and down, being her busy old self, helping people, caring for people, being there for people. When we had all calmed down, we retired to the front room. Siobhan picked up her phone and tried to call Mum, Ruth did the same and phoned Dad, I also called someone, my Uncle John. He had been at home all day looking after mum, due to the fact that she wasn't feeling to good. The three phones rang and rang. No one answered. Not Mum, not Dad and not even John. Yet again, panic had struck in the Heneghan house. Siobhan then noticed my Mum's flowery coffee cup, placed upon the table in front of me. She walked over and dipped her finger into the coffee. It was stone cold. The panic in the house was growing by the second. No note, no text, no phone call. Nothing! The three of us just sat there, we knew that the only thing any of us could do was wait. That night as Dad returned home, he sat us down and explained where Mum was. Immediately we all got in the car and drove to Huddersfield Royal Infirmary. We sat tight listening to what we were being told about our critically ill Mum. After having found some active cancerous cells in recent blood tests, she had been called into hospital at once. The doctors explained that she had Acute Lymphoblastic Leukaemia and needed an immediate transfer to St. James' Hospital in Leeds. Mum remained there for two months, in the Leukaemia unit on ward 68, room 5. Two months seemed like a long time for Mum to be away from home, but the fact that I wouldn't get to see her much, as we lived a twenty five minute drive away, seemed totally irrelevant. I thought to myself, as long as she's in the best place for her, then that's all that truly matters. Isn't it? Saturday 25th December 2004 Christmas day had arrived. Could I have possibly been more wrong about my earlier prediction? It certainly was one huge issue that Mum hadn't been there for the previous two months. It was unbelievably hard for my Dad, both my sisters and I. With cooking, cleaning, ironing, washing and various other jobs to do, the four of us were finding it an enormous struggle. Being thirteen, I had never really done many of these â€Å"jobs† before and some of which were new to me. I realised how much I had taken my Mum for granted and had relied on her for thirteen years of my life. Now, it was time to grow up. Friday 31st December 2004 New Years Eve and also, the day Mum was allowed to return home. Lumbered with bags upon bags of tablets, medicines and dressings, Mum, emotionally, unpacked her bags and remained on a strict diet of only certain foods and liquids. Weeks passed and finally, there was a phone call saying that they had found someone whose bone marrow matched Mum's and that she was now ready to start the transplant process. At this, Mum repacked her things and, once again we kissed her goodbye. Friday 25th February 2004 The day of the transplant. Mum was now being treated in the BMTU (Bone Marrow Transplant Unit) back in St. James' Hospital and was to remain there until further notice. With long daily visits from her husband and her three girls, Mum made a rather speedy recovery and returned home, again, on Friday 8th April 2005. Although this time, it was for good. Or so we thought! The family was told it would be about eighteen months until Mum would be in the all clear. With weekly check-ups, four months had past. Next, the check-ups were every fortnight, eight months had passed. Now, the check-ups were monthly and sixteen months had passed. It was now May 2006. Two more months to go and then Mum would be fully recovered. Thursday 25th May 2006 Apparent side effects and symptoms were starting to happen to Mum. These had come from her, now small, dose of tablets and medicines. We were told that these symptoms she was experiencing had never been obvious in any patient before, yet they were happening to my Mum. They were happening to my family. They were happening to me. Who could I turn to? Where could I go? I couldn't, I had to be strong. I had to be there for my Dad and my sisters but most of all, for my Mum! Within the next few weeks of Mum being in intensive care, in the BMTU, things got rapidly worse. Mum started to deteriorate; her platelets became lower, as did her blood count, also part of her memory. One of the worst things I have ever experienced in my whole life was when I went to visit my mum. She was drugged up with large amounts of morphine and her other medications. This made Mum's memory and mind very vague and distant. As I was visiting, I walked into her room. She stared at me blankly, just looked straight through me. She had no idea who I was. I walked over to her, stroked her hair and kissed her on the head. She peered up at me. â€Å"Who are you?† she asked me. I burst out into tears and ran out of the room. It was the worst feeling I have ever had. My heart just sunk like an anchor on a ship. I couldn't come to terms with the fact that my own Mum didn't know who I was. Eventually, I pulled myself together and managed to go back in to support my Mum and to be there for her every single step of the way. Saturday 17th June 2006 The whole family were called. We had been told that Mum would have just a few more hours to live. My heart started to bleed viciously. I felt so sick. It was too hard to think about the fact that these few precious moments could be the last ones I would ever share with my Mum. Once again, Mum managed to prove the doctors wrong. She hung on in there for yet another week with my dedicated Dad at her bed side, all day and all night. Saturday 24th June 2006 Heartbroken and alone, Dad returned home with the expected news. She was gone! It was over. Mum was in no more pain. Her suffering had ended. She was fast asleep, resting in the place that was best for her. I was fourteen when it happened and it was now time to start living my life without my Mum. It was right in the middle of my school exams. I did them. She never left my mind of course, but with my friends, family and also a huge help from my teachers, I did them. I had to; I knew it's what she would have wanted. Even now I still hear her sometimes, waking me up in a morning. Shouting me down for my tea. Telling me to clean my bedroom. It hurts and I know full well that it always will, but at the same time, it has made me so much stronger. I could never forget my Mum, no matter how unhappy I may be at times, no matter how much pain and heartache this ordeal has caused me. I know, deep down, that she will never leave me. She will always be looking down, watching over me and will always stay in my head and in my heart. For eternity she will be a marvellous Mummy, wonderful wife, devoted daughter and fantastic friend. I miss her so much, words cannot describe. Wherever you are Mum, I love you!

The problem between students and the text exams.

The problem between students and the text exams is that, somehow exam sometimes makes the students which, they are taking the exam, make them nerves and they feel that, they are lost in the exam and they should looking for the successful and the easiest way to find their self and how to be the top one in the exam. This paper is about, the situation of taking exams and the advantages and disadvantages of text exams and quiz exams.However, It seems to be that, the only ay to differentiate between the clever students and the lazy one, and If you have a lot of students in one class, for example forty to fifty students in same class, is that, the students have to take the text exams or quiz exams, maybe this is how the teachers or principles think of it, or however, this is the only way to be clear for them which one is the best among them.As it show that If you were In a large class of say fifty students then I'm quite sure that you would use testing a lot, not only for speed but also be cause it's a way of controlling students, ND let's be honest, class control is a problem if you have fifty students in the class. So there are good reasons why teachers use tests, but we have to see that they cause more and more learning problems as the students get older (Interviews , 2003, paragraph 8, line 4). As the Interview go on to point out. His Is the only way to separate Clever and Lazy students, and that is all they have to do it. Whatever goes, it is not true to be said that all students are equal or they have the same ability, maybe some are so clever and some others are lazy. But in fact, why students are going to be lazy, I mean what is the reason behind this, maybe those students are not lazy as it seem to be, or they are not lazy In nature. But It must be something that makes some students good and some others bad.Here as It Is clear In the (Interview 1, 2003, paragraph 8, line 1)† But what has made the students lazy? They've learned to become compliant, depen dent and helpless† as we see it is so clear where are the problems of students being lazy. If you want to help the lazy students, the only way for that is that, starting from the age when they are about to learn things. What has to be said is that, they must be thinks by their own mind, not what they have been told to do, or how they learnt to thinking.However, they have to forget the teacher's Idea and began with themselves Idea. Paragraph 7, line 5. Moreover, mark is the only things that students tries to take, nothing more. If there are no marks for taking exams, then, there is nothing worth to take exams at all. All students are seeking how they can get more grades, not for learning things, not for developing, Just grades and how to be the top students. The Interview states that o get on with some real learning†¦. But my problem is that I think that what they are also learning are bad learning habits.Let's be honest here, they're only learning for the sake of the mark s, for the sake of the test. If you take the test away then I can guarantee that they'll not be bothered to learn as much. Here, as it is mentioned marks are all what students working for it, and that is worth to study for it. Together, this evidence suggests that, there are problems for the text exams for the teachers and students at all. The teachers are doing what the reminisces ordered to them, and the students follows what the teachers touts them.And in another hand which is the big problem is that, a huge number of students in one room or class. That is to say, the resolution or how to fix the problem is that, from the beginning of student's age should be starting how to be independent and thinking, and a huge numbers of students must be fixed with opening new class for them, and no more than twenty students. For the rules it should be there is a way how to fix it, the way that remove the pressure upon both teachers and students.

Multiple Intelligences and Online Learning Essay

Multiple Intelligences and Online Learning - Essay Example This paper tends to explain the theory of MI in brief and explores its applicability in the emerging industry of online learning. Concept of Multiple Intelligences   It was in 1983, the prominent professor and psychologist of Harvard University introduced his famous multiple intelligence theory, which thereby altered the educational perspectives of the entire world. Howard found that the traditional ways of testing for intelligence were not comprehensive enough or they simply biased to particular and rather small group of individuals. Evidently, the intelligence of learners is often measured based on their arithmetic skills and reading, writing excellence; and hence people with other areas of skills tend to lose attention and support (‘what are multiple Intelligences?’). Howard proposed ‘eight primary intelligences’ among which at least one or many can be found in every individual. He argued that a broader range of learning method is essential so as to det ermine the apt learning style for each individual regardless of his/her intellectual or physical weaknesses. The reason he found was that every individual may excel in one or more than one of the eight Intelligences, and therefore their skills are seldom inferior to that of others. At this juncture, a good educator is challenged to teach a child following the way it learns other than the way he (Tutor) preferred to teach. Howard’s intelligences include logical-mathematical, spatial, linguistic, bodily kinesthetic, musical, interpersonal, intrapersonal, and naturalistic. According to Gardner, intelligence refers to the ability to find and solve problems and create products of value in one’s own culture† (cited in Kramer, 2002, p. 46). MI in Online Learning As mentioned in the introduction, applying MI concept while developing e-learning strategy would increase learner’s likeliness of experiencing positive result based on their MI potential. However, how to assimilate such an activity based program is the strategic challenge the educators have to meet in this regard. Varieties of technological applications have been invented to stimulate online learning interactions for the recent past. Evidently, designers have to be creative enough to apply the available tools appropriately. Although it is not possible to include specific activity for each learner, all learners would find some elements valuable if a variety of activities are well incorporated in the program. For instance, facilities like video conference, discussions, chats, interactive games, puzzles, use of music and spoken texts, graphs, visuals etc can be used to enhance the e-learning experience of the pupils regardless of their intellectual variance. To illustrate, in order for adding linguistic intelligence activities, tactics like online interviews, speaking tests, drafting e-mails, reading and writing articles, and writing literature reviews or book movie reviews can be cons idered. When it comes to online learning, selecting and evaluating MI software inventory is highly important. As McKenzie (2005) notes, by completing MI software inventory, one must be ‘able to determine the intelligence that each application supports’ and ‘identify those intelligences that need to be considered in future purchases’ (p. 63). The content, interface, design, and documentation features of the

Bowman's Strategy Clock and Other Business Strategies Assignment

Bowman's Strategy Clock and Other Business Strategies - Assignment Example Bowman’s strategy clock is an extension of the three porter generic strategies. Owing to the decrease in the profit margin, pharmaceutical companies have adopted innovative marketing strategies in a bid to sustain and neutralize the impact of price regulation such as exploring new markets, establishing the effectiveness in distribution and building customer loyalty. Some of the challenges in the global pharmaceutical industry that the managers are facing include increased globalization, increase in competition, lack of new products despite the improved research and quick development of generic markets among others.The application of Bowman’s strategy clock in the establishment of competitive advantage among the global pharmaceutical companies will result in value improvement and product promotion with minimal reliance on drug pricing. This is because the industry is bound by legal and medical restrictions that make application of marketing strategies difficult. The stra tegy is normally focused on value, product promotion, and differentiation. Most pharmaceutical companies improve the value for their products while maintaining product standards or increasing prices for drugs. The industry ensures value for pharmaceutical products through conducting pharmaco-economic evaluations meant to show the efficacy and effectiveness of a new drug. For instance, a study on the cost of diabetes confirmed that fewer patients applied for pharmaceutical medicine in managing it (Holland, 2005: 552). This provided an opportunity for pharmaceutical companies to invest in disease management initiatives that created awareness among the population on the existence and effectiveness of their products.

Philosophy of Education Essay Example | Topics and Well Written Essays - 3000 words

Philosophy of Education - Essay Example First, education in light of pedagogy should create non-class reproduction systems. The formal education in our schools is too concentrated on the mechanical out put the students. This is the area of controlling scholars through consent. The school of educational philosophy terms this as bourgeois hegemony. This principal dominates any social setting through its premeditated standards like schools, trade unions, churches and the family. As a learner, going through such a system will not lead to any transformation. These social standards tend to narrow scholars into a system of values, behaviors, believes, attitudes and morality (Monchinski, 2010:92). As a result learners reproduce the same social order and the class welfare that rule it. These are organized principles and established world standards that agents of ideology diffuse in every area of life. In a school setting, real transformation should be the emphasized. The instructor should aim at renovating the initial mindset of hi s learners. He should pass them through a process of learning and relearning to prepare them thoroughly for participation in a democratic society. The major goal of a teacher education is to prepare and mentor individuals into informed citizens in a democratic society. The classroom environment should not embark on re-establishing the existing social norms but its focus should be to prepare the learners for the role of transforming their societies. The education standards should lean towards a social change, which advocates for dynamic citizenship for both the learners and the educator. There should be a rapport between the teaching standards and the philosophical goal of critical... This paper approves that educational philosophy also aims at creating a revolutionalised society. Addressing social questions and the need for creating a better society through education is the Reconstructionism theory in educational viewpoint. This essay makes a conclusion that the curriculum aims at achieving a social change through the learners who graduate and initiate the required social reforms. Just like the path taken by critical pedagogy, the reconstructionism theory believes the school process of acquiring education leads to self awareness among the people. This in turn changes people’s perception and thus they work towards creating a new social order that can suit them. Feasible aspects in our society today like poverty, crime, and classism are some of the social imbalances that led to launching of this philosophical theory. Today, education is still the vehicle through which human nature applies to alter the social status we live in. In this line of thought, the learner must acquire knowledge to invent and re-invent their world. Educational course should not be a process of banking knowledge to learner’s mind but it should be a tool for dialogue and social consciousness. Reconstructionists believe that the curriculum ought to concentrate on student experience. It also helps to address the social problems the world faces today. This philosophy of education theory is the mechanism through which hunger, inequality, international terrorism, and other social vices can be addressed.

What are the three most important aspects or sections of the Essay

What are the three most important aspects or sections of the constitution - Essay Example The Constitution aids in enforcing the boundaries and rights of this relationship. While every aspect and section of the Constitution is important to maintaining control and equality in the United States amongst all citizens, there are some sections that stand out from the others. The Constitution, penned over a span of many years and approved of on September 17, 1787, consists of numerous articles, clauses, and amendments that help to define the relationship that exists between the government, the states, and every citizen of the United States.The first ten amendments, also known as the Bill of Rights, the Fifteenth Amendment, and Article Five each have a significance not only in its context, but in the history behind their existence. Bill of Rights The first ten amendments in the Constitution are more commonly referred to as the Bill of Rights and were among the first laws agreed upon for United States citizens. Just as the name suggests, the purpose of these amendments is to outli ne the legal rights that all United States citizens are entitled to. The significance of the Bill of Rights is that they show some of the issues that existed back when they were first penned in 1789; they also reveal the responses that were given to some of these problems and what was done to overcome them. These were issues that were at the hearts of many of the citizens of America, as well as the government officials that could make the desired changes for the sake of humanity. As amendments of the Constitution, these rights are meant to be upheld and exercised as people see fit. They are also used to help citizens should their rights be questioned, especially in a court of law. One of the most important and most exercised amendments in the Bill of Rights is the First Amendment, which allows for freedom of religion, speech, assembly, and petition. It is this amendment that has allowed people to speak their minds and express their thoughts and feelings, just as long as they adhere to the portion of the amendment that goes against speaking with the intention of starting a physical altercation with another. Under this amendment, citizens are able to freely express themselves as individuals, providing opportunities to healthily debate with others that do not agree on the same position. The significance of this amendment is that it allows citizens to exercise their rights to be individuals without having to censor themselves. Furthermore, it is because of the First Amendment that the United States has the media and art that it does. By exercising their rights to speak or express themselves freely, people have written literature, painted pictures and buildings, and have made careers as musicians under this amendment. It can be said that an entire amendment is the cause of a free, expression-filled America. Yet another most touched-upon amendment, as well as the most controversial, is the Second Amendment, which allows citizens the right to possess weapons. The imp ortance of this amendment is that it provides citizens with the opportunity to protect themselves and their families. Despite the controversy surrounding this amendment and how it should be interpreted, this amendment is being used to make sure that people are entitled to certain levels of physical protection. The Second Amendment is currently being tried in college campuses throughout the United States with the hopes that school-related violence will be drastically decreased. This amendment caters to the safety of American citizens while ensuring that the method of safety is properly implemented and not abused. The importance of these two amendments does not suggest that the other amendments are unimportant to the citizens of the United States. The Sixth Amendment promises a speedy trial for criminal offenses and the Seventh Amendment guarantees a trial by jury of the defendant's peers; the Fourth Amendment

OPERATIONS AND LOGISTICS MANAGEMENT Assignment Example | Topics and Well Written Essays - 1000 words

OPERATIONS AND LOGISTICS MANAGEMENT - Assignment Example Starting with a general definition of manufacturing process, manufacturing processes are a collection of methods that converts â€Å"naturally occurring raw materials into desired end-products† (Harrington, 1984). In other words, raw materials are collected and by means of a chain of production activities, are converted into end-products. A rather precise definition is given by Halevi (1999): â€Å"the manufacturing process is a chain of activities directed toward meeting a set of objectives defined by management.† The objectives include development and production of products, production of customer-designed products, and reproduction of products manufactured in the past. Although manufacturing environments differ due to the differences in industry types, the fundamental principles of manufacturing processes remain similar and common to all industry types. Classification of manufacturing processes primarily includes two broad categories: shaping and non-shaping processes, or rather specifically, primary shaping and secondary shaping processes. Primary shaping processes are also known as basic manufacturing processes, which are the oldest manufacturing processes and still the most used processes. These manufacturing processes are used to produce or manufacture a product directly to its usable form without any machining. So these processes are relatively cheaper. Examples of products made by using primary shaping processes include cast-iron articles, hot-rolled metal products such as channels, rods, bar stocks, etc. Secondary shaping processes are usually carried out for further refinement of products manufactured from the primary shaping processes. Some of the examples of products made by using secondary shaping processes are the hot-rolled products that are required to undergo further refinement in shape and size. This paper will focus particularly on the casting processes. Casting, also known as metal casting, is one of the

Virtual academy in fuction of Long Life Learning Thesis

Virtual academy in fuction of Long Life Learning - Thesis Example The research holds the concept that the time constraints and place are eliminated in virtual academies. Stacy & Riley, in  "Teaching in Virtual Worlds: Opportunities and Challenges", suggested that virtual worlds play an effective role in learning process as learning environment is generalized rather than contextual. A research by Travis & Price, â€Å"Instructional culture and distance learning†, stated that the use of virtual technologies to deliver courses in education has challenged faculty to examine their culture of teaching and faculty must examine the impact of these technologies on different aspects of coaching. An article by Russel, â€Å"Is Virtual Schooling a Virtual Reality?† identified three categories of virtual schools i.e.  Ã¢â‚¬Å"independent, collaborative  and  broadcast†Ã‚  models. It was also discussed in the study that virtual schools aim at expansion of education facilities to those who cannot go to proper schools and help them to ed ucate themselves while being at home. There are some models too that are used in virtual academies in order to better educate the users.

Quiz 2 Essay Example | Topics and Well Written Essays - 500 words - 1

Quiz 2 - Essay Example Bacterial reduction through this process prediction was nonetheless as a result of the exposure of rainwater to sunlight and sedimentation. The materials and methods of monitoring flood controls in water shed rely on the relative proximity of these areas to the dry lands. The relative proximity of spillways to dry lands provides a direct drainage facility. An example of this facility is the Pon Court and copperhead sites, which acted as the automated valve outlet pipes. These automated valves outlet pipes ensure a perfect flow of runoff from the bacterial infected areas, which contributes to a watershed within shorter durations. In summary, improvement of pollutant removal system has been brought online to be adopted by various towns and cities. This would ensure bacterial infections controls are adopted by a wider world’s populace. The remote view of water level and rain gauge data through the internet is an important interphase project. In addition to monitoring and controlling of this project, the remote view paved way for an inlet and outlet evaluation of bacterial concentrations in the retrofitted

Personal freedoms Essay Example | Topics and Well Written Essays - 250 words

Personal freedoms - Essay Example It would seem a perfect situation if there is no drug trade, no terrorism, secure borders and complete order in the country. However if this is done at the price of searching one’s belonging more thoroughly, or by performing body scan tests on the airport, then I would not tolerate this invasion of privacy even if this is done in an attempt to curb the terrorism. On the other hand there are many things which appear an invasion on one’s privacy but according to me I think we can sacrifice. For example, if the government keeps a record of my phone history or the books that I have checked out of library, then there is no issue because such information is trivial for me and if it helps in reducing violence and terrorism then I have no problem with this sort of surveillance. It is therefore important that the government tries to exterminate terrorism without taking from people much of their freedom. Abram, T. (2010, November 13). Personal Freedom and the American Government. Retrieved July 05, 2012, from Freedom Works:

Principles of Democracy Essay Example for Free

Principles of Democracy Essay 1. Bill of Rights This document explains guaranteed freedoms to all people in the country and gives limited power to the government. It protects the people from a government who try to abuse its power. 2. Economic Freedom Economic freedom allows some private ownership of property and businesses. People are allowed to choose their own work and to join labor union. 3. Equality Equality is having all individuals valued equally, have equal opportunities, and no discrimination of their race, religion, ethnicity, gender, or sexual orientation. All people are equal before the law and have equal protection of the law without discrimination. 4. Human Rights Movement: Everyone has the right to move within the borders of their country and to leave and return to his or her country. Religion: Everyone has the freedom of thought, conscience, and religion. The people can change their religion or not worship or hold religious beliefs. Speech: Everyone has the right to freedom of opinion and expression. Assembly: Everyone has the right to freedom of opinion and expression. 5. Multi-Party Systems A multi-party system allows for organized opposition to the party that wins the election. It provides the government with different viewpoints on issues and provides voters with a choice of candidates, parties, and policies. 6. Regular Free and Fair Elections Elected officials are chosen by the people in a free and fair manner. Regardless of the people’s race, gender, ethnicity, and level of wealth, most adult citizens should have the right to vote and to run for office. 7. The Rule of Law No one is above the law. Everyone must obey the law and will be held accountable if they violate it including a king, president, police officer, or member of the military.

Needle Stick Injuries Among The Nursing Student Population Nursing Essay

Needle Stick Injuries Among The Nursing Student Population Nursing Essay The purpose of this literature review research proposal is to estimate the efficacy of AOP, and close supervision which is provided by nursing schools and hospitals on the Needle Sticks Injuries [NSIs] prevention among the nursing student population. Research has shown that the educational programme for prevention of NSIs is crucial for the healthcare workers but it is rarely conducted and evaluated among vocational school nursing students. Bearing in mind the previous points, the review will be complemented by using methodology of a wide-ranging review of the related literature. That is to say, the effective appliance of the educational programme and close supervision might lead to prevent the NSIs among the nursing student population. Objectives: To review critically and analyse literature on the effect of close supervision and academic orientation programme that are provided by schools and hospitals on the needle stick injuries among the nursing student population. To evaluate the needlestick injuries among nursing students. Factors related to exposure, departments in which they work and high risk procedures causing most of these injuries. To develop recommendations for practice based on the findings of this proposal review. Framework for Proposal: Punchs (2006) framework for developing research proposal was used as a structure for this proposal. Besides, punch stated that the proposal is a central and essential component to performing any research. Introduction: In recent years, there has been an increasing interest in strategies which might reduce the risk of exposure to blood-borne pathogens, including hepatitis B vaccination, clinical training, educational programmes, universal precautions and, most recently, needle-protective devices as stated by the Centers for Disease Control and Prevention [CDC] (2011). According to World Health Organisation [WHO] (2006), needle sticks injuries play a crucial role of blood born serious pathogens transmission among Healthcare Workers (HCWs). One single accident could is sufficient to produce a serious infection as stated by the CDC (2003). Furthermore, the main hazards of sharp injuries are viruses such as Hepatitis B virus (HBV), Hepatitis C virus (HCV), and Human immunodeficiency virus (HIV) (Yao et al., 2012). Remembered that, the first case of HIV transmission from patient to an HCW was reported in 1986 (Stricof Morse, 1986, cited in Petrucci et al., 2009). According to RCN (2012) sharps injuries are preventable and learning following incidents should be put in place to avoid repeating accidents. Further analysis showed that, the majority of these, such as exposures sustained whilst handling needles or clearing clinical waste are preventable with adherence to procedures for the safe handling of sharps and the disposal of clinical waste (HPA, 2008). Yao et al (2010) reported that there are insufficient clinical experience and occupational safety training provided by nursing schools and hospitals, hence nursing students are at high-risk of needle stick injuries. However there are other studies shows that a combination of education, introducing a universal precautions to different hospital departments, especially emphasizing on the importance of needle recapping prohibition, and the use of sharp containers disposal containers have reduced NSIs by 80 % (Wilburn et al., 2004). Another important finding report that the common clinical areas in which NSIs and sharps injuries occur include surgical departments and medical settings (Yao et al., 2010). Research has shown that, the majority of NSIs (40%) occurs in the medical wards, intensive care units and operating rooms (Petrucci et al., 2009). In addition, the needlestick injuries were most commonly reported as occurring on wards and in patients rooms (Talas et al., 2009). It is clear from the above that, when injuries stratified by departments, the highest rate of needle stick injuries was seen in the surgery department. It might be said that the occurrence of needle stick injuries is significantly related to clinical practice behaviours. Limited work experience with handling NSIs and insufficient awareness of occupational safety measures are reported in Chinese nursing students (Yao et al., 2010). That is to say, the probability of accidental exposure is reduced significantly with the increase of clinical skills during the clinical training period and the effective presence of tutors in clinical training education as stated by Petrucci (2009). Aslam et al (2010) stated that recapping the needle after use has been considered as the most frequent factors responsible for NSIs among health care workers. It must also be noted that, 42.5% of NSIs occurred when nursing students was working alone (Petrucci et al., 2009). A possible explanation for this is suggested by Talas et al (2009), that inadequate supervision in clinical practice areas causing NSIs. It has been found that the NSIs as high as 100,000 per year between 1997 and 2007 (Godfrey, 2001 cited in RCN, 2012). However, there were just fewer than 4,000 significant occupational exposure incidents reported to the Health Protection Agency (HPA, 2008). Nurses account for the highest percentage of percutaneous injuries (CDC, 2004, cited in Petrucci et al., 2009). According to NHS (2011) at least four UK healthcare workers are known to have died following occupationally-acquired HIV infection. This project will investigate the available literature with the aim of summarising, and evaluating current knowledge according to Machi and Mcevoy (2012). Incidentally, to explore the question with reference to different sample groups who are geographically spread. In general what this means, the study will have an international focus to help meet the diversity consideration. Current/Preliminary literature review: To recognise how this study fits with the existing body of knowledge on the subject, a literature search was carried out using a number of databases including PubMed were searched. In addition, CDC website was hand searched as it is a key website related to the evaluation topic. Although most of NSIs research focused on HCWs students, nursing students in hospital clinical practice are also at high risk of exposure. Also, most of investigation that examined NSIs in students populations generally studied medical and dental students rather that nursing students (Aslam et al., 2010; Zafar et al., 2009; Valls et al., 2007 and Sharma et al., 2010). As a result, the information related to nursing students NSIs is relatively lacking worldwide. However, plentiful studies have been carried out in recent years all aimed at understanding the factors which are related the needlestick injuries among nursing students in order to produce an effective preventable measure which should be implemented early in nursing students education (Talas et al., 2009; Yang et al., 2007; Yao et al., 2010; Hambridge et al., 2011; Yao et al., 2012 and Petrucci et al., 2009). Consequently, the most crucial point made so far is how are the Academic Orientation Programme (AOP), and close supervision of needle stick injury prevention among the nursing student population? Methodology: According to Aveyard (2010) a literature review is a comprehensive study and interpretation of current literature in relation to an exact topic. It involves the identification of a research question and aims to answer said question via searching and analysing relevant literature in a systematic approach. Aveyard (2010) also argues that a literature has even more validity if reviewed in relation to other literature available on the same topic. The researcher deems the use of a literature review for the purpose of this study appropriately as the study aims to examine various current literatures, interpret and summarize them, infer new ideas and present gotten ideas in a methodical and well-established manner. In order to address the research question how effective are the Academic Orientation Programme (AOP), and close supervision of needle stick injuries prevention among the nursing student population?. This study review will be from both qualitative and quantitative traditions. The reason for selecting a qualitative approach was that it was felt that more detailed explanation by nursing students would provide more depth to the investigation. This investigation was based on secondary research due to the fact that a rich body of data already existed and further analysis could offer insight. On the other hand, using of quantitative tradition could highlight some statistical analysis. A number of research studies have been undertaken to discuss the needlestick injuries among the nursing student population. Yao et al., (2012) reported that the appliance of safety training and educational programmes consider a need for nursing students before they start clinical practice. Research has shown that, the adequate presence of tutors in the clinical training education and simulation laboratories for nursing practice that could enable nursing students to gain a remarkable experience by doing procedures and then observing their impact without compromising the health and safety of human patients (Petrucci et al., 2009). However, few studies have included nursing students; some studies survey the attitude of nursing students towards needle sticks and sharp injuries in different workplace. Data into the reasons why nursing students are vulnerable to needle stick injuries was collected from three main sources. Sources were found via an electronic database and were articles whic h focused on different primary studies undertaken in 2010, 2009 and 2008. The first stage of the investigation involved analysing the three sources and comparing them to see if there were clear themes common to all three. Methods: According to Punch (2006) the method section is the specific data collection and analysis procedure that defines how the data will be collected and processed to answer the research question. This refers to that the proposal should demonstrate an internal validity. Here, this means that the chosen methods should match the written question (Punch, 2006). Furthermore, a review must be carried out, systematically, thoroughly and comprehensively to enable the production of valid results which in turn relates to conclusions (Aveyard, 2010). Method section is significant to evade collection of data unrelated to the study as stated by Hart (1998). To ensure this, a systemic search strategy would be developed involving the use of electronic searches, hand searches and reference list searches as suggested by Aveyard (2010). Sample and data collection method: According to Aveyard (2010) using of inclusion and exclusion criteria will frame and narrowing of literature and certain significance of data to the study. In addition the using of inclusion and exclusion criteria enable the researcher to demonstrate the scope of detail of the review that would not demonstrated in the review question itself (Aveyard, 2010). Unpublished Example of inclusion criteria: Primary research relating to needlestick injuries among the nursing student population. Literature focused on the needlestick injuries among nursing students during their clinical practice in hospitals. English language literature only. Published literature only. 2007 onwards. Example of exclusion criteria: Literature discussed the needlestick injuries among health care workers or medical, dentist students only rather than nursing students. None ethically approved and conducted studies, to ensure validity of the study. The PICO framework, as set out below, was used to define the search strategy: Population Nursing students from different area of practice. Intervention Academic Orientation Programmes and close supervision which provided by nursing schools and hospitals. Comparison Nursing students have been received or have not been received effective academic orientation programme and close supervision, and their perception toward needle sticks injuries preventive methods. Outcome Prevention or avoiding the NSIs by insuring that nursing students have received the necessary preventive measures without fail. For effective data collection method, the identification of key terms and using a Boolean logical operators such as (OR, NOT and AND), Wildcards (?) And Truncations (*) are essential for obtaining the maximum number of relevant data on the research topic (MACHI and McEVOY 2012). The restriction was put on the year of publication, studies have been done after 2007 and only English language articles were included. Appendix 1 and 2 in the appendices gives an illustration of search terms using BOOLEEN operators, wildcards and truncations to connect the keywords. Access to data/sample: According to Aveyard (2010) the using of academic search engines could be more specific than a general search engine electronic searching, they allow the researcher to do advance searching using different combination of words and have direct access to academic journals and e-books. In addition, To effectively carry out this study, data collection will be from different sources. Data will be accessed mainly via the Oxford Brookes University available databases. These databases are; PUBMED: An extensive medical, biomedical and nursing database. CINAHL (Cumulative Index to Nursing and Allied Health literature) MEDLINE (Connecting through Ebsco, Web of knowledge or PubMed) In addition, academic literature references throughout Google Scholar, E-journals and books from the university library as well as the John Radcliffe hospital library would be searched for the purpose of this study. This is to ensure a level of credibility in the data being used for the study. Data analysis method: This stage involves the critical appraisal and analysis of the data has been collected. One set of tools has been produced by the Critical Appraisal Skills Programme (CASP, 2011). Also, CASP has published critical appraisal tools for review articles, quantitative studies, RCTs, cohort and case control studies (Aveyard, 2010). The benefit of using a critical appraisal tool rather than using an unstructured approach in relation to the research question deems the use of a CASP tool appropriate. This is due to the fact that all of the appraisal tools listed, the CASP tool is the most diverse. According to the University of South Australia division of Health Sciences (2011) it could be used in critically analysing different kinds of studies (RCT, Case Control Study, Systemic Review, and Qualitative Study). Furthermore, it provides a checklist for the researcher in relation to the type of study being conducted which enables checking for biases and confounding variables so that it has no ef fect on the analysed result (,). The CASP tool for systematic reviews would thus be utilised in the critical analysis of data for the study. According to Aveyard (2010) to determine the relevance of each selected paper, researcher could use 3 fundamental questions: Is this literature relevant to my review? Have I identified literature at the top of my hierarchy of evidence? Is this literature of high enough quality to include in my review? Whilst this helps the novice researcher the data will require testing with a validated critical appraisal tool. This will be the Critical Appraisal Skill Programme tools (CASP) a recognised framework for critical assessment, developed by the Public Health Research Unit at Oxford University. This department is now under the direction of Solutions for Public Health (SPH, 2011). To advance credibility to my research I will explore the concept of triangulation (Holtzhausen, 2001) in my analysis. Furthermore, by following triangulation as a multi-method research approach, the literature review sits well with the triangulation concept of using more than one method or source of data to study social phenomena. This idea supports the process of cross checking findings that is derived from both qualitative and quantitative research and exploring any comparisons that appear adding rigour to the findings. According to Aveyard (2010) looking for similarities and disparity is important in the synthesis of the research. Also, comparing and contrasting outcomes that encompass negative and positive results will be discussed to illustrate the depth and variety of data reviewed. Ethical issues: Given that the proposed methodology for this research is a literature review, ethical approval is not a prerequisite as stated by Aveyard (2010). According to Houghton et al (2010) the ethical issues are present in any kind of research; have to be considered when undertaking qualitative research. This is due to the fact that literature reviews are grounded solely on critically analysing and estimating primary research carried out by other researchers, hence there is no direct contact between the researcher and participants. In addition there are no primary data to be collected. Though, it is significant to recognise the mechanisms for granting such approvals as the outcome may lead to further research. As a reviewer of research and a qualified nurse I am accountable to ensure that any research reviewed had been handled ethically. Guiding ethical principles to consider in health care are; Non-malfeasance, Beneficence, respect for autonomy, informed consent, honesty and integrity, and the need to maintain confidentiality and anonymity. Awareness of all others research I am responsible for portraying other work fairly and objectively whilst acknowledgment by referencing, all materials discussed. Rigour: According to Vickers (1995) literature reviews should be subject to the same standards of scientific rigour as primary research. In other words, the process of extracting information from the published scientific data should it be scientific. In addition, Vikers (1995) further explains that two major characteristics of a well conducted study are transparency; meaning that the reasons for any conclusions written by the researcher are made explicit, and replicability; which implies that the research if carried out by the reader produces the same results. Therefore, in carrying out this study the researcher will ensure transparency and replicability by ensuring the collection, appraisal and analysis of data as well as representation of findings are comprehensive, thorough and systematic. Limitations: Resources will be limited with no financial support. Additional finance might have enabled you to employ the assistance of other researchers who would have aided you in the search, critique and bringing together of the literature (Aveyard, 2010). Seeking out grey literature will be time consuming. In contrast, Aveyard (2010) stated that the using of only published data could bias the result of the review. However, the amount of data available could be overwhelming for the novice and must be planned with care to avoid this happening. Punch (2006) stated that the delimitation means defining the limits of our drawing the boundaries around a study, and showing clearly what is and is not included. This is sometimes useful in avoiding misunderstanding by the reader. As a novice researcher the approach to the identification, critique and bringing together of the literature may not have been as thorough as that of a more experienced researcher (Aveyard, 2010). In any research, limitations should be expected. Thus, it is essential for a researcher to acknowledge anticipated limitations of a study (Punch, 2006). Some of the potential limitations of this study include; Inability to access data: As some databases are only accessible by members of a particular group or association. This may result in finding a limited amount of data that suit the purpose of the study which could in turn lead to bias. The researcher will endeavour to avoid this by going an extra length to access such databases including signing up to such groups or associations where possible. The inexperience of the researcher: This may result in discrepancies in the collection and critical analysis of data. The project time scale: This study is set to take place within a 12 month period and this may serve as a constraint. Project Timescale: This table outlines the project management plan (Time frame). Its anticipated that the study will take over 12 months, table below show how I will carry out the project over the coming months. Months Activity 1 2 3 4 5 6 7 8 9 10 11 Literature search Writing Proposal Data Analysis Result Summary Writing Dissertation Submitting Dissertation Recommendations for practice: As a result of the present study, the following are recommended: Design more intensive education program directed at all nursing student populations to increase their awareness of and compliance with universal precautions and in instituting polices. Ensure that all nursing students are fully immunised against hepatitis B before they begin clinical practice. Eliminate unnecessary needles from the hospital environment wherever possible and replace with safer products through implementation of industrial research for the development of new technologies that could improve working conditions and reduce the risk of occupational diseases in health care settings. Activate the tutors role in providing a high quality of monitoring and presence during clinical training education. Dissemination: The purpose of this study is to identify the effectiveness of the Academic Orientation Programme (AOP), and close supervision on needle stick injuries prevention among the nursing student population. Dissemination of the results is what makes the project valuable, dependent on the findings it is anticipated that the outcomes will support improvements in practice. As the outcome is intended as a resource for my department it is anticipated that the dissertation be communicated as a presentation. Therefore, for the findings of this study to have an effective impact, widespread distribution is important. The researcher proposes dissemination would be done via peer reviewed journals, seminar presentation to colleagues and members of staff of the Oxford Brookes University and via the internet for further education of the general public. Also, copies would be made available in the Oxford Brookes University library for students and other prospective researchers.

Commercial Media As A Hegemonic Ideology

Commercial Media As A Hegemonic Ideology In this capitalistic twentieth-century, we cannot ignore the role established by the mass media as a principal and crucial tool in shaping the cultural sphere of our society. Pubic information, intercommunication and exchange of the social knowledge in society now solely depends upon mass media (Hall, 1977:340). Its role rests on the information that it provides which stimulates political ideas, social action, public policy agenda and priorities and further more (Khuori, 1999). Hence, what media imparts as information to the public becomes very important, for as mentioned earlier, this information is what produces the values in cultural sphere that drives the world today. In order to understand the mass cultural process one needs to examine how media industries function (Gottdiener, 1985: 980). So, in this essay we examine and dissect mass media through the concept of hegemony, to understand its role. How hegemony exists in the media system, in corporate decision making process and h ow ideological hegemony is deep-seated in the very intellectuals responsible for providing information to the general public will be discussed. We firstly will understand the concept of hegemony before analysing the media system and also talk about counter-hegemony to shed light on how media can sometimes go against the existing dominant hegemonic ideology in a society. Lastly we will talk about the limitations of hegemony in arriving at an understanding of the role media plays with in the society. Theoretical Background: Hegemony is a concept that was first posed by an Italian Marxist thinker Antonio Gramsci (1891-1937) in his notebooks; while he was imprisoned. He was attempting to understand why after World War I, there was no working class uprising over fascism in Northern Italy during the regime of Mussolini (Gitlin, 2003: 252). An ardent follower of Marxism he witnessed the failure of the Marxist theory the process by which masses (proletariats) should overthrow oppressive capitalist bourgeoisie systems, to move towards a less oppressive economic system (Marx and Engels, 2002: 10-12). Gramsci built upon Marxism to conceptualize hegemony focusing more on the ideological independence and human subjectivity rather than economy (Daniel, 2000). One of the limitations of Marxist theory was the fact that superstructure .i.e. cultural and political institutions were seen as being dependent on the economic base; Gramsci tried to highlight the autonomy of such superstructure away from the base (Stevenson , 1995:15). Hegemony according to Gramsci centres on cultural and ideological means through which the dominant or the ruling class retain their dominance on subordinate classes by building spontaneous mass consent (Strinati, 1995: 165; Gitlin 2003: 253). Stevenson (1995:16), suggests that hegemony is a continuous battleground where the bourgeoisie and the working class construct economic, political and cultural alliances with other social groups and that ideology is represented as the social cement that binds together different class alliances. He further adds that the ideology works only when it is able to relate to the common sense of the people and influence them for change. Hence, Gramscis hegemonic ideology is based on the fact that the dominant social group in a society have the capacity to exercise intellectual and moral direction over society at large and to build a new system of social alliances to support its aims (Thussu, 2000:68). Military force might not always be the best possible way to gain power; in fact it is achieved not with legal and legitimate compulsion but by winning active consent of the subordinate class (Hall, 1982: 85). The dominant class develops and upholds its hegemony in civil society, i.e. by generating cultural and political consensus through unions, political parties, schools, media, the church, and other voluntary associations which is where hegemony is exercised by the dominant class over allied classes and social groups (Thussu, 2000:68). There is still a question as to why people would indisputably consent to let the dominant class control them, why would they agree to cultural and political consensus. Gramsci answers this by suggesting that the subordinate group is not ideologically indoctrinated but accepts the values and leadership of the dominant class since it also reflects their own interests (Strinati, 1995: 166; Hall, 1982:85; Gitlin, 2003: 253). As Strinati suggests (1995: 167), if we accept that hegemony is also about the battle for ideas, and the consent to dominant ideas, then it might be argued that it also includes concessions to the ideas and values of subordinate groups. However, we can also disagree by saying that perhaps it is merely a false consciousness created by gradually shifting the public interests and perception towards the dominant class without the public consciously realizing it (Stevenson, 1995:16). Regardless, Gramsci is able to explain precisely what the earlier Marxist were not able t o that is the free consent of the governed to the leadership of the governing classes under capitalism (Hall, 1982:85). Hegemony and the media: Gramsci highlights the importance of certain institutions in particular mass media, as the subject to production, reproduction and transformation of hegemony (Strinati, 1995: 168). Gramsci therefore points out the fact that it is important to analyse the role of media in the context of hegemony (Strinati, 1995: 169). Media is no doubt a powerful tool that affects not only individuals, but other institutions including society and culture (McQuail, 1997: 90). In Halls word (1982: 86) media are the institutions that not only reflected and sustained the consensus but helped produce consensus and manufactured consent, acting as an important tool to establish hegemony. Hall analyses the media through a hegemonic framework, he starts by saying that public trust media because ideologically they projects independence and impartiality from the political or economic interests of the state. However, media existing within a state are obliged to follow the formal protocols of broadcasting and depe nd on the form of state and political system which licenses them (Hall, 1982: 86-87). Hence the question of their operation being state driven is very likely. Hall (1982: 88) mentions media as being an ideological state apparatus used to mediate social conflicts. An interesting example of this state driven hegemonic ideology is the one given by Curran who compares the modern media with the medieval church showing how media is still used for social control by different dominant players. According to Curran (1982: 227) like the medieval churches media bind different people together by promoting collective values and social solidarity; back then it was the Christian faith while now it is consumerism and nationalism through international sporting contests and consumer features. He specially focuses on British media and how they promote collective identity through monarchy just like the Church. Cannadine (1983) gives an example of how the BBC in 1932 helped create a fascination for British royal family and helped project an image of British as one whole by broadcasting an image of the fatherly figure of George V (cited in Stevenson, 1995:17). Here we can easily see the BBC supporting the British regime in other words the state to build a common co nsensus while supporting hegemonic ideology. Curran (1982: 227) also adds that just like the medieval churches, media now also gives attention to the outsiders, earlier it was witches and warlords now its youth gangs, terrorist, drug addicts, militants etc. The role of mass media says Curran (1982: 227) is interpreting and making sense of the world to the mass public; and while doing that they tend to reproduce the hegemonic ideology. Production of hegemonic ideology can best be explained in regard to the professional communicators, like journalists, who are very important to amplify systems of representation that legitimize the social system (ibid). Journalists can be termed as intellectuals, who according to Gramsci are responsible for production and dissemination of ideas and knowledge (Strinati, 1995:171). We also need to understand that Journalists though thought to be autonomous are bounded by the hegemonic system, they unconsciously frame the news that is in keeping with the institutional arrangement of the society (Gitlin, 2003: 269), or in other words the hegemonic ideology and though they do not do it intentionally, it stems from the way they make news decisions, the way they have been trained and socialized from childhood (Gitlin, 2003: 257). They unknowingly have a tendency to promote the ideology of the political and economic elite by simply doing their job. According to Ben Bagdikian, there are three stages of selection for the news. First the editor decides that a certain site or event needs to be investigated for news; second a reporter decides what to look for at the site and lastly the editors decide on how to pitch the story to public (cited in Gitlin, 2003: 258). However, these are just the three processes; behind this there are various other aspects governing what news to cover and why. There is the institutional structure of the media, managers who set the corporate policy, then the budget. Further, the owners of the media who fall into the elite class want to respect the political economic system in order to gain their own political and economic advantages (Gitlin, 2003: 258). Since legitimacy in media organisations is what attracts audience, the top media managers make sure that their news operations are carried out in the way that this is projected, their forms of social control must be indirect, subtle, and not at all necess arily conscious (Gitlin, 2003: 259). We see here that there are lot of ideological forces that shape the news. Media that acts as a window to the world and a provider of social knowledge are in reality controlled by corporate and political elites who, by controlling ideological space, are making the public think what the dominant class want them to so that they remain in power. So, basically hegemony is enclosed in the news or programs, which helps maintain the dominant ideology. Commercial media as a hegemonic ideology: While discussing about hegemony in respect to media, we also need to talk about the commercial media. According to Gitlin (2000) commercial media have slowly through format and formula influenced people to think and behave in a certain way (cited in Murphy, 2003:59). Today people who are not consumers they might be regarded as an outsiders, such is the trend created by the media. It has instilled a feeling that each one of us must become a consumer or aspire to be one in order to be in the norm of the society. With the help of media and through the expansion of consent, slow but powerful ideological process began to shape both moral order and common sense, aligning the cultural practice of consumption with freedom, individuality, civil liberties, etc (ibid). Stevenson, (1995:146) gives an example of a Levi jeans advertisement and how by watching just the advertisement a consumer is addressed with a unique sense of craving, the ideology has an effect on the consciousness of the consum er without him/her realising that they are in reality a social class exploited by a hegemonic ideological process. The way media operates now is exactly what Gramsci proclaimed about hegemony, it is about one classs struggle over another by creating values that the dominated class must follow. Counter hegemony: Gitlin argues that by controlling what the media feeds the public (the dominated class), the ruling elites are infusing a false consciousness among them, which limits them in acting for change. However, Williams who follows in the footsteps of Gramsci differs by suggesting that there can be room for change with counter-hegemony (Stevenson, 1995:17). According to him hegemony is not constant and is always changing by challenging, resisting and reaffirming the dominant hegemony (ibid). William states that traditions, institutions and formations are the three cultural processes for hegemony, where in the traditions are always invented and reinvented by the national state and these newly formed traditions rely on institutions such as mass media and education for transmission in order to establish a dominant consensus in contemporary society (ibid). For example media can be said to promote counter-hegemonic ideology if it shows a program or a report that questions the government involveme nt in war. We all know about the invasion of Afghanistan by the USA on 2001 after the 9-11 attack. During that period, the USA media was more concentrated on sending messages about the war on terror and Al-Qaeda, hence no one questioned the invasion of Afghanistan and as a result the elite group in this case Bush received consensus from the public for the invasion (Rall, 2002). If the war on Afghanistan by the USA had been questioned at the point when the war was beginning then the media would have acted against the hegemonic ideology of the US government led by Bush. Hence according to Williams, the concept of hegemony does provide space for critical reasoning, so that a new class may challenge the existing ideology and resist change from the hegemonic ideology (Stevenson, 1995:181). Another example of counter-hegemonic ideology could be the 30 November, 1999, Battle of Seattle, where tens of thousands people took to the streets to protest at the launch of new millennial round of t rade negotiations at the World Trade Organizations Ministerial Meeting. This can be said to be against an existing hegemonic ideology, consequently a counter hegemonic approach. However, we have to understand as recognised by Schiller (2003) the importance of informational and cultural power as being a key factor in governance and that these are no less important than the army and the police, to achieve social control (cited in Stevenson, 1995: 5). Also it is difficult to challenge the elite hegemonic ideology reinforced by the media because it collides head on with the fundamental interest of the dominant class and since they are the ones who have control over the informational apparatus and the cultural institutions that influence, if not determine, social thinking, the idea of challenging them becomes hard (ibid). Limitations: Hegemony cannot always explain the role played by the media in a society. According to Gottdiener (1985: 982), since hegemony suggests that the dominant class controls the class consciousness in a society, it neglects the fact that people are different and people have a different reflective thought capacity and that there are no homogeneous human subjects. Further, when hegemonisst talk about false consciousness they neglect the fact that consciousness and ideology are two separate entities for ideology is not consciousness it is the representation of imaginary (Gottdiener, 1985: 983). That is why he suggests a semiotic analysis of mass culture in the society because the users of mass culture are more active and more creative than previously thought (Gottdiener, 1985: 978). He thereby modifies the concept of hegemony one step further through a semiotic approach because it is a fact that ideology cannot be controlled fully and that the struggle to control it will always continues (Got tdiener, 1985: 978). Another research done by Johnstone et al. (1976) on the background, orientation, and ideology of journalists found that homogeneity in background or orientation is not the rule. For example, those who had a journalism education tended to think it was not necessary, while those who lacked it thought it would be worthwhile. There were important regional differences in regard to prestige, reliability, and whether a journalist would use stories from other media in his/her own reports (cited in Altheide, 1984:481) Thereby concluding that news or information selection in mass media might not necessarily be inflicted by hegemonic ideology and that journalists are not always socialized to dominant ideology. Conclusion: Though the concept of hegemony has its own limitations it has proved worthwhile in understanding the media organisation and the information they impart against a broader background (Altheide, 1984:486); which helps create a mass culture that in turn influences attitude and behaviour in the society. It has equally contributed to an understanding of the relationship between media and power. By using the hegemony concept and analysing how the media industry functions we were able to understand the role that the media plays in mass culture, and how this role reinforces hegemony. This essay tries to cover the concept of hegemony drawing arguments from various researchers and at the same time also sheds light on its limitations. We discussed how media itself works in a hegemonic framework and how managers try hard to project impartiality. We also briefly discussed the relationship between the political elite and media owners and how intellectuals working for the media,http://palv.files.wor dpress.com/2011/01/man.jpg?w=640are conditioned to bolster hegemony in the society. As a result, an important institution such as the media that plays a vital role in the society if, in itself, is influenced by hegemony, the role that it might play in the society is unquestionably influenced by hegemonic ideology.

Admissions Essay - I Will Not Be Stopped :: Medicine College Admissions Essays

Admissions Essay -  I Will Not Be Stopped    It is a late summer night and I have just gotten home from work. I work at a meat packing plant where I load tractor-trailers. Since my dad is permanently disabled as a result of a heart attack that occurred two years ago, I feel fortunate to have the job. I've been there three years now and have grown tremendously as a result.    The guys I work with are typical blue-collar workers in that they are poorly educated and lower middle class. Because I am an aspiring physician, many of them share their problems and anxieties with me. Through many interactions, I feel that have become very sensitive, compassionate and understanding. My job is very fulfilling because men of all ages look to me for support and as a role model for their own children.    I relate to the guys at work so well because I was raised in a lower middle class neighborhood and my dad was a blue-collar worker. Most of my neighborhood friends are now unemployed, doing manual labor, or in trouble with the law. I was fortunate to have parents who knew the value of an education and were willing to sacrifice to send me to excellent catholic schools. In retrospect, this was a turning point in my life because I was introduced to a new group of people of different races and different socio-economic backgrounds. Eventually, I became aware of the limitations that my background imposed and I was determined to overcome and far exceed those limitations.    I became interested in medicine through my grandfather who was an unlicensed veterinarian. He had no formal education and relied solely on practical experience; nevertheless, he was quite competent. I would go with him as a young boy to treat animals in our small community. The relief my grandfather provided and the subsequent gratification has left a lasting impression on me. Since his death nearly four years ago, I find myself with a profound desire to vindicate the educational shortcomings that so often frustrated him.    In the summer of 1983, before my college matriculation, I attended Xavier's Stress On Analytical Reasoning (SOAR) Program. The Program's main objective was to prepare students for college level math and science courses. One of the moderators was my cousin who is a Xavier graduate and now a senior at Louisiana State University Medical School.

Muhammad Ali :: essays research papers

The name Muhammad Ali needs no introduction in the sports industry. This man is a living legend. Ali has accomplished my achievements during an era when African-Americas weren’t allowed any opportunities. The career of Cassius Clay began at the age of twelve. After his brand new bike had been stolen at the Louisville Home Show. He wanted to â€Å"whoop† the thieves so badly that he began to take boxing lessons. His first victory was a three round, three-minute split decision match. As he became more dedicated to boxing, Clay advanced to winning six Kentucky Golden Gloves Championships, two National Golden Glove tournaments and two National AAU titles. He won a gold medal at the 1960 Rome Olympics. The career highlight for Cassius Clay was being titled heavyweight champion after his defeating Sonny Liston. Ali contributes to variety of charities and services. â€Å" I am devoting much of his life today healing the human spirit. My chosen path for doing this is my religion. â€Å" quoted Muhammad. He is creating the Muhammad Ali center in his hometown of Louisville, Kentucky. The ultimate goal of the Muhammad Ali center is to inspire everyone everywhere to be the best they can be. It has been a dream of Ali to create a place to share, teach and inspire people to be their best and pursue their dreams. He also lends his name and presence to hunger and poverty relief and supporting education efforts of all kinds. In addition, he promotes adoption and encouraging people to love one another. Once such a turbulent man, Muhammad Ali now has a more peaceful and religious view of life. Religion has taught him that God wants us all to love each other and that love, not hate, is at the heart of God’s master plan. â€Å" When I was young, I was a professional boxer. But that’s not my â€Å"field† anymore. My most important job now is trying to teach people to treat each other with dignity and respect.

Own Business Essay

If I were to start my own business, the first decision I would make would be in deciding what product or service my company would produce or provide. For example, do I have a greater interest in the area of production or service? In deciding this, I would research the market to determine if there was a need for the product or service I was considering. I would also conduct research to determine what area (s) would be some of the better areas to begin the type of business I plan on undertaking. Things I might consider would be the competition, noticeable need for my product or service in the area and even presenting the idea at a public meeting in the area while evaluating the response I receive. Another key type of decision would be determining the size of the business. Along with determining for example whether the business would be a small business, medium-size or large business, I would need to determine the staffing needs of the business. As Al Coke stated in the book, â€Å"Seven Steps to a Successful Business Plan,† â€Å"What are your short-term and long-term staffing requirements? What kinds of skills will be needed at each level, now and in the future? † (Coke, 2002). Along the same line, what types of employees will be needed for the positions. If my company is involved in technology, I would need to hire individuals with training and education in the technology field. Deciding upon which tools and equipment will be needed for the operation of the business I have chosen would be another key decision needed to be made. For example, if I were considering opening a restaurant, I would need to look into the prices, types and sizes of the various commercial cooking equiptment available. One could include the company’s vision and mission statements as key decisions when starting up a company. As stated in Mr. Coke’s own words, â€Å"You must have two stakes in the ground to build a story and a subsequent business plan: vision and mission. One creates passion and the other provides purpose (Coke, 2002, p. 111). There would be different financial decisions to be made. For example, how much will I need or can I afford for start-up costs? What are the long-term capital investment requirements? In writing all of the financial decisions down, a good question to ask would be, â€Å"Do the financial numbers make good business sense? † (Coke, 2002, p. 33) Although the items listed above would just be some of the key decisions I would make when considering starting a business, I would definitely include a written business plan. In the business plan I would include information like that which I have listed above along with statistical information and data that I would use throughout my business inception and into the future.

Sociology of Sports – Baseball

There are several theoretical perspectives of looking at sports from the sociology of sports view including conflict, functionalist, interactions, and feminist. The most useful though, in looking at the sociology of sports is the functionalist view. Functionalist regard sports as an almost religious institution that uses ritual and ceremony to reinforce the common values of a society (Ekern, 2013). This means that functionalist view sports by the competition and patriotism of the younger generation and assist in maintaining a person’s physical condition. Not only do sports function as a safety valve for the viewers and the athletes for shedding destructive and tension energy in a way that is socially acceptable, but sports also assist in the joining of members of a community. The functionalist view seems to be the most appropriate over the other views in examining the sociology of sports. There are many reasons why the functionalist view is the most useful to use in viewing the sociology of sports. A big reason why the functionalist view is better is because many small communities spread throughout the world are built upon sports, especially in small communities that are not near any big cities. Sports are all they have in common and motivate the communities. Another reason is that the spectators and athletes always act in a different manner when they are either watching the sport or playing it, which is usually in an aggressive manner. When they are not watching the sport or discussing it they are usually completely different people. The last good reason is that it does help to maintain a person’s physical appearance, whether it is athletes staying in shape so they can be in top condition to compete or people that are ran by the idea of sports and want to stay in shape just like the athletes do. Sociology of sports, also referred to as sports sociology, is the study of the relationship between sports and society (Crossman, 2013). Aside from the functionalist view on sports sociology there other areas of study that are closely looked at, such as sports and gender, sports and media, and sports and gender and identity. Sports and gender targets man and women playing sports. Women were not even allowed to play sports until after the 1930’s because it was considered too masculine for them. Even in today’s age you never hear of women playing football or hockey, except maybe as a kid at school, and that is even very rare. Nowadays though in some sports they have a men’s team and a women’s team, such as basketball. There are even women that train in wrestling and boxing. The media is also another study of the sociology of sports that plays the games on the television. While the media will cover the men on football, basketball, baseball, hockey, boxing and pro wrestling, the sports that are usually covered for the women are figure skating, diving, gymnastics, and skiing. The media will also keep the audiences informed of player’s accomplishments and achievements. The gender identity of sports is another topic that often looked at because of sports having gender specific roles that is acceptable by society. Women are generally always treated more harshly in sports than men especially at younger ages. One reason that sports engage scholarly interests is because of the teaching of important values (Lewis, 2008). Sports sociology has studied higher education and sport and sport as a functional alternative to religion. Gender and racial discrimination in sports have also been studied, as well as social mobility on the basis of sport success that includes race and gender Another area that has been studied is the social problems of the sport that includes drugs, sports violence, and injuries. As you can see, all areas and aspects of sports, whether it was in the past or present day have been studied and as always to any debate everyone has a different view and perspective. There is no right or wrong answers to the sociology of sports, just opinions on different circumstances. The reason that people participate in sports, whether it is a fan, player, or a business is for the love of the sport and the profits. Some people just love the sport, while others try to make as big a profit as they can. Sports answer to a humans needs by providing a competitive entertaining experience. Sports can be explained from a sociological point of view as a necessity to most community’s different needs and circumstances. Baseball is a favorite pastime that dates as far back as 2000 B. C. with a ball and stick type games. However, the first rules were written by Alexander Cartwright, considered to be the Father of modern baseball (Penn, 2006). Alexander was part of the NY Knickerbockers, which was the first organization to play baseball in America that was established on September 23, 1845. In 1858, the National Association of Base Ball Players (NABBP) were created and known as the first baseball league. It wasn’t until 1860 though, that it was commonly referred to as â€Å"the National pastime† in several publications. Baseball is one of America’s most played sports and continually competitive against other teams and between individuals, especially in today’s age of baseball. The Sociodemographic description of fans and players of baseball is simple. The average MLB player rakes in over $2,000,000 a year if they are eligible for arbitration, which could come from disparate socioeconomic groups and from different countries. The average fan has an income of 30,000 to 40,000 a year and the high up luxury seats are for professionals that are in a very high income bracket and the corporate types. Being that baseball is very popular and has a very high income potential, it is definitely a professional sport. Baseball fits in to contemporary American life by giving fans something to always talk about. This sport gives society a certain set of values that fans and players live by. There are also culture trends that have impacted the sport of baseball. In fact, look at the roster of just about any Major League Baseball team, and you’ll find many of the most talented players coming from Latin American countries (Thomas, 2007). The media constantly reports on baseball, which gives the fans something to always talk, such as if they lost or won a game. If you look at the players, most of them are younger in age and usually are not over 40. All major league players are also male, which affect the views for the fans on the sport. As a beginning sociologist, the meaning of baseball as a social institution is very clear. Baseball is talked about, whether it is off season or every game, either loss or win, that gives fans something to always talk about. Over half of America enjoys this past time and every single one of them has their own opinion, depending on their team of choice and the opposing teams. Baseball is a sport that is great to attend in person, in order to get the full effect of the national past time. The baseball game that I had the chance of observing was the Rangers versus the Angels. The setting of the baseball field was split between the Ranger fans, which was a home game and the Angels fans. The field was a big diamond shape with for bases that the players have to run after a successful hit to the ball that the pitcher is throwing at them. There were also players from the opposing team that were stationed at each base and in the field closer to the stands. I notice that the environment changed drastically after each successful hit that made it close to the stands. Most of the fans would stand with excitement and all the players would scramble to get the ball and the player that hit it would try to run to as many bases before the is taken control of. The fans that were at the game that I attended were in their mid 20s to early 40s. The fans were a majority of men, but there were women there too. It seemed like a majority of the fans also wore their favorite player shirts and got excited every time the player hit the ball. It seemed that the fans age ration compared to the players were on the same levels. Most baseball player retires by time their 40, so the age comparison was evenly matched, from what I saw. The social behaviors that stood out were most fans would purchase a hot dog and beer from the concessions. It is always tradition to purchase a hot dog†, some of the fans would say. Fans would also be in groups for supporting their favorite teams. One special language and knowledge that characterizes the sport is Home Run. One particular behavior that I witnessed at the game was that when one team is winning the fans are excited and cheering and when their favorite team is losing they are booing and unhappy. Being at th e Rangers game made me aware of people’s behavior and surroundings and was a great experience to participate in. Sports use to be a big part of my life when I was a kid. I can remember collecting the Tops baseball cards with the hard piece of gum in it. It seems that every time I got some money I would go purchase the cards. Now that I look back, I realize that was my sociology behavior of being a fan. I also played baseball in school a lot, as well as other sports, such as football and basketball. When I was playing my attitude always changed to a competitive nature and I always got the mindset of crushing the opposing team. When I look back, I was two different people when I switched from a fan to a player and vice versa. The experiences of being a fan and a player as a kid didn’t have a huge impact to my adult life. I think that maybe that I played and watched sports too much as a kid, because I don’t have much interest in sports in my adult life. I read the newspaper to learn who wins and who is playing, but that is about it. I just learn enough to hold a conversation with my coworkers and friends and that’s it. So I guess the role that it plays in my life is that I played and watched it so much that it has caused me to lose interest in it. I can see how my experiences can connect me to others who are sports fans and participants. Sports are very big for kids in school and always have been. Most kids have shared the experiences that I have growing up. I’m not sure if they still sell Tops, but nonetheless kids are easily influenced and they do what everyone else is doing. Since so many adults like to watch sports and participate, it is a good assumption to say that most kids participate in some way or another, whether it is being a fan or participating in the sport itself. References Crossman, A. (2013). Sociology of Sports. Retrieved from http://sociology.about.com/od/Disciplines/a/Sociology-Of-Sports.htm. Ekern, J. (2013). Looking at Sports from Four Theoretical Perspectives. Retrieved from Article at Colorado Technical University Online. Lewis, J. (2008). Sociology of Sports. Retrieved from Kent State University at http://www.cengage.com/custom/enrichment_modules/data/0495598127_Sociology_of_Sports-mod_watermark.pdf. Penn, F. (2006). Early History of Baseball in America. Retrieved from Favorite Traditions. Com at http://www.favoritetraditions.com/baseball.html. Thomas, W. (2007). Sports – How Culture Impacts Our Choices. Retrieved from Ezine Articles at http://ezinearticles.com/?Sports—How-Culture-Impacts-Our-Choices&id=932334.